Finally, a Big Company Takes Action Against Click Fraud
Don't you hate pouring a few hundred into your advertising budget for PPC only to see all of the money used up within the hour and not one sale of your products!
Well, finally Microsoft sued somebody for this type of click fraud:
Microsoft Files Suit Against Three In Click Fraud ScamA confidence game or other fraudulent scheme, especially for making a quick profit;
Microsoft has sued three individuals in Canada for promoting a large-scale click fraud scheme. Eric Lam, Gordon Lam, and Melanie Suen of Vancouver, British Columbia, are charged with a competitor click-fraud campaign that depletes online competitor ad revenue when someone clicks the pay-per-click ads. The scam involved the illegal sale of World of Warcraft currency and also targeted online advertisers selling auto insurance. Microsoft is asking for $750,000 in damages; the company has reimbursed its advertisers for $1.5 million because of the defendants’ actions.
Hopefully this will prompt Google and Yahoo to go the same route. I hate seeing all my money used up and not refunded until the next month ... only to get click frauded again!
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